This is the beginning of the end for the MCU

What a stupid whataboutism. No one cares about DC either ...

As far as I'm concerned the only people who go on about such things are either film snobs or Pro DC anti Marvel fans. Personally I myself like both DC and Marvel.

Well of course cause its marvel, it takes time before a popular franchise starts dying. You need back 2 back horrible properties in order for fans to become disillusioned with a franchise

2022 is a poor year to use as a benchmark. It had the lowest number of released movies in decades from covid truckle down, and many that were released were shelved projects or smaller films that could be done mostly in studio. It's also why Top Gun 2 did insanely well...it simply lacked much competition. If these movies had come out 10 years ago, they likely would have failed.

That is a simplistic, and inaccurate, way to measure profit. Remember that Black Widow generated $125 million in streaming revenue, which unlike box office revenue is nearly all profit. It's impossible to know exactly, because everything is "reported" and "estimated," but based on what we do know, a safe estimate is that Black Widow made in the neighborhood of $75 million. That doesn't include any auxiliary income-- home video sales, toys, licensing deals.

Data for Eternals is harder to analyze because it didn't have a simultaneous pay-per-view release, but we do know Marvel received $100 million in corporate partnership money to offset marketing costs. How much those costs were is anyone's guess, but between that money, the box office, streaming, toys, etc. It's difficult to come up with a scenario where the film wasn't profitable.

The Hulk movie also came with huge corporate sponsorships, and massive toy sales and licensing deals, not to mention home video and streaming revenue that all told likely exceeded its box office take. Strictly on box office, the Hulk film was about $35 million shy of profit, but taking all income into account it couldn't have lost money.