At the time, the company was being more daring after their success with Little Mermaid, and it's a common gamble movie studios do where they take talented nobodies for cheap, market them as characters in the movie, and if they do it right, all those nobodies turn into instant stars and earn the studio a good profit.
See, it isn't always a good idea to cast only famous people for roles, because the more famous an actor is, the more you have to pay THEM, as opposed to the rest of the people working on the film. Plus, having them in the film isn't a guarantee that it'll be a hit. I could name a number of movies that were total flops, regardless of what big celebrity names were in them. It's cheaper to cast lesser known actors to start with, and if the film does well, it looks good on everyone's resume, not just the producer's.
It kind of all boils down to money, really.
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