It hasn't nothing to do with Margot Robbie to be fair. Besides her Franchise work, Hunger Games would have been a success even if she wasn't in it same for X-Men. None of the non Franchise work which she is front and center have been hits, pretty damning considering she was Harvey Weinstein's last pet project and the way she was pushed early into her career.
None of the film's she's been in have been awful, her work with David O. Russell is solid. I still stand by her Oscar win wasn't deserving but with Weinstein machine behind her and Hollywood loving to crown their IT Girls, she was always going to win. But her performance in Silver Lining Playbook is very good. I don't get why she got nommed for American Hustle, didn't think she was that great. Joy was the weakest of her O.Russell films.
Serena, had the potential to be great, a well respected Oscar winning European Director Susanne Bier, two stars who had great chemistry in Silver Lining Playbooks and at the height of their fame. But it seemed Bier had problems with the studio and the film had massive problems from the start. I think Lawrence was miscast in this. Passengers is probably her most successful non franchise film grossing over 300 million at the box office. It's got it's fans and also it's haters. Mother! got made cause she was the main star and it was a brave move to do for her. Again the film has it's fan's and haters. Red Sparrow was another film probably to dark and bleak and if she wasn't in it wouldn't have got a wider release. Another brave move for her that didn't pay off.
I think her best work is still Winter Bone, a performance she hasn't come close to topping. Maybe it's just me but she doesn't feel comfortable in the A Lister spot, I think she be far better suited in the indie or Oscar type films.
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