What argument would you make to Hollywood executives

It'd have to be an economic argument to interest them, and unless and until mainstream, cinema-going audiences change their habits and start seeking out novelty instead of familiarity, there really aren't any good economic arguments.

Making original entertaining movies devoid of political messaging will not only be hugely successful but will calm down the culture war.

Stop spending so much money on movies. Go back to making small to mid budget movies.

Cause, man oh man, why does every blockbuster have to cost like 300 million to make nowadays? And that's not even including marketing.

Give me a fraction of the money you usually spend on a movie and a video camera and either I will come back with something you have never seen before, or you will never gonna see me again

NONE...THAT'S BUSINESS AS USUAL FOR HOLLYWOOD...SINCE DAY ONE REALISTICALLY...PLUS A LOT OF PEOPLE ENJOY THOSE FILMS...MYSELF INCLUDED QUITE OFTEN.

Same as everyone else: You don't have to spend a lot of money to make a good film and end up with a financial success. Hire unknowns, both in the writing and acting department. Take more risks, listen to your consumers a little bit more and hire some young people to get a read on the pulse of the market. Stuff like that.

A better course of action would be to make an argument to movie-goers to patronize other movies. The terrain is a reflection of the audience. Hollywood execs make these b/c many more will actually buy a ticket to see them.

I'd like them to focus less on epic panned-out whole-screen special effects (eg, Independence Day Resurgence when gravity went up), and more on "memorable, unique" scenes

one reason I think Terminator 2 was successful, was because there wasn't too much happening on screen at any one time. you weren't surrendering to massive blown-away sequences. also James Cameron manages to make things move at the right speed (unlike eg when Anakin Skywalkers speeder moves off too fast on Coruscant in...whichever one it was)

we know the special effects guys can make literally anything happen...more memorable and unique sequences please, you don't have to make the entire screen "do something"