Political correctness...

The phrase appeals to several types. One are bigots who want to judge others without being judged in return. Another are people who want to feel persecuted. But mostly it's bigots.

I think "too PC" means bending over backwards to not offend ANYONE, which is impossible. Too many people look for reasons to be offended, and I think it's gone too far. Offense occurs, but quite often it's not intentional. Reactions to an incident are influenced by a person's life experiences, culture, level of education, age, intelligence, etc. These days, no matter what you say and how nicely you say it, SOMEONE wants their fifteen minutes of outrage.

I never involve in politics...never.

I think there's difference between PC and "too PC." Political Correctness itseld is okay. Of course movies will always be politically correct if they want to sell. It's just common sense.

However, "too PC" is politically correctness taken to the extreme. A "too PC" movie makes sure at all times it's characters to be overly diverse, with antagonists that always be white and no black can ever be a bad guy. Even when there are black thugs they will always be good guys somehow, while the real bad guys thugs will always be white (russians, french, irish, etc.)

This is actually not politically correct at all.

Agree that some people take it too far and use it like a weapon, but only 50 years ago it was unthinkable for a woman or a person of color to become President, you were considered a freak of nature if you wore long hair, homosexuals were in danger of imprisonment, tattoos were barriers to any decent employment.

Many people ridicule tree huggers for example, but if California didn't take drastic action against smog in the seventies, our air would be worse than Shanghai or Mexico City.

The key is taking each event case by case, and not trying to ruin people or politicize everything because it goes against your personal interests. But it is also important to recognize what good certain movements have done for people, as it's no longer acceptable to beat children and animals, to date rape women, to treat certain minorities as subhumans.

Politically correct to me is about being considerate of other
people's sensitivities. Republicans seem to think that goes
180 degrees against what they stand for in life ... that is,
attacking, insulting and trying to humiliate anyone they
disagree with or who is Liberal or who identifies as
Liberal.

Sure, people sometimes push it too far, but that does not
wipe out the whole idea of taking people's feelings and
respect into account. The whole attack on PC by Trump
and the Republicans is twisted and fake, like everything
they do.

As I see it political correctness is an extension of or approach to social interaction routed in the ideology of social justice. Honestly it is too broad to define in any single post but if you are really interested in it I would recommend the book "the Quest for Cosmic Justice" by Thomas Sowell. I am just about finished with it and I can't recommend it enough. Basically the idea of it is political correctness (social justice) is about finding equality or social equity but without consideration to cost or potential cost.

Now in regards to Star Wars becoming PC, the viewpoint comes from perceived pandering that the film TFA seems to have done towards a culture that is heavily influenced by social justice; at least in the main stream.

It is not really about "women or brown people in" the movies but about the manner they are presented in the movies. One could take the manner in which Rey was presented as being a hyper-feminist ideal The way this gets perceived is they did this on purpose to push a PC narrative towards the social justice feminist that they were marketing to. It also does not help when the head of Lucas studios goes on regard and says she "doesn't owe" the male audiences anything.

Now that is not to say that some 'fringe' elements out there take those terms like 'social justice' and "PC" and use them in a racist or bigoted manner. Just look at those that identify as alt-right. They are not actually part of the conservative right they are nationalist populist and usually very racist or bigoted in their beliefs. But Richard Spencer realized his pathetic organization had no power calling themselves white nationalist so they coined a new name (alt-right) and focused on the few viewpoints they shared with conservatives, like preserving Historical monuments. It was a very clever tactic because now what he did is make people believe they are alt-right if they are against PC. It makes the nationalist populist group appear larger than it is.

Political correctness simply means fairness in the way that people are represented. This way, minorities are not subject to being represented in terms that only suit the person providing them, which may or may not be suitable. It is therefore correct to expect and demand, wherever it's appropriate to employ language etc which is not prejudicial to a minority being treated fairly.

People take umbrage at being reminded of political correctness because they think it tars them with a certain brush and doesn't define their real intentions. Well intentioned or not, the people whom political correctness benefits in the end are tarred with the same brush far more regularly through complacency and ignorance than those that feel impugned because their language doesn't do them or their argument any favours except to people who are genuinely prejudiced.

Most criticism that invokes PC usually comes from those that don't understand.

More often that not, criticism of PC comes from people who are aggrieved that society might want to try and be less prejudicial, which will leave them behind.