why not call it The Shining 2?

I had to google MCU so I guess I'm in the minority. I don't watch the typical superhero movies but movie goers obviously make up for my disinterest. The bottom line, in regard to Doctor Sleep, is that it's an excellent film regardless of the take at the box office.

As far as the book goes, it doesn't matter what it's called because it's Stephen King's name that sells the book to the reader. But for the movie watching crowd, the title does matter. Doctor Sleep is a terrible title that contributed to not selling many tickets this weekend.

I think it will be stopped - once people have had enough. Just like with paid reviews, there are plenty of signs that people are getting sick of this shit. Usually that sort of discontentment leads to a revolution - and replacement of the existing system with something else.... that unfortunately also has major flaws and later leads to a similar resentment, revolution, etc. The circle of life -

Greed -- for lack of a better word -- is good.

Greed is right.
Greed works.
Greed clarifies, cuts through , and captures the essence of the evolutionary spirit.
Greed, in all of it's forms -- greed for life, for money, for love, knowledge -- has marked the upward surge of mankind.
And greed -- you mark my words -- will not only save Hollywood, but that other malfunctioning corporation called the USA.

I think even King would admit that people don't buy his books based on the title printed on them, but rather because his name is printed on them.

Books can literally be called anything and still be recieved just fine. Movies are different, and Doctor Sleep honestly doesn’t translate very well as a movie title. Many people weren’t aware that King wrote a sequel to The Shining, and seeing some movie poster called “Doctor Sleep” at their local theatre likely wont attract too many people.

Regardless, most adaptations don’t use the same name as the original novel. Calling the film “The Shining: Doctor Sleep” probably would’ve helped the film sell more.