Mall Nostalgia


We spent the evening last night watching the first episode of season 3, and my jaw dropped open at the sight of the Starcourt Mall.

I was a kid back in the 90s, so we still had huge malls back then. However, once the internet and Amazon (as well as other online stores) came online, visiting of big malls has declined a LOT in the past 20 years. The most you see nowadays are outdoor malls with little shops and a movie theater all wrapped around a small park or parking lot.

I cannot tell you how shocking it was to see an actual mega-mall again, with crowds of people and kids hanging out! I didn't realize how much I had missed that until now! I used to love going to the mall as a kid, and the big malls in the cities were a real treat, despite the crowds.

Does anyone else remember what malls were like? Surely not everyone on here is a 90s or 2000s baby.

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There are still plenty of shopping malls in and around NYC (where I live).

Nothing about it was shocking to me. I actually can't really think of any that closed down.

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I don't know about NYC but here in California they are a dying breed. In my hometown of Hawthorne, nearly the entire downtown was gutted for about 4 blocks in every direction... sooo many great parks, stores, theaters, and landmarks demolished... and a massive concrete box was erected. It finally shut down for good in 1999, and now is only used for dystopian films, zombie apocalypses, and such.

I later lived in Oakland, where the Eastmont Mall slowly decayed into god knows what it is now. Even the malls that have survived are kind of shitholes now--- Hilltop comes to mind.

Again, maybe malls are thriving in New York, but out here they're either abandoned death traps, or survive but barely anyone goes to them anymore.

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Minneapolis still has a mega-mall and it does well.

People just do their shopping online and kids just hang out on their computers all day. Plus parents are afraid to let them go anywhere alone, even though crime is way lower now than 30 years ago.

Malls can still work if they focus on entertainment -- restaurants, movies, activity areas, and less on stores.

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The malls in the West are the ones that took the biggest hit I think, most of them are abandoned or nearly abandoned but when I travel to the Midwest and the East they seem to be hanging on more. Certainly there was a hay day though, malls used to be pretty packed, it was were you went to clothes shop, get gifts and hang out.

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I don't think malls are a place to hang out anymore for anyone though, even if there is a lot of shopping.


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The brick and mortar ecosystem in the age of e-commerce just can't support as many locations. Not even close. There are advantages that online shopping will never have though and those have to be exploited in new ways. You can't try on clothes over the internet. And yes, social experiences and activities require a physical space so more emphasis on those. Retailers need to adopt a totally different model than the traditional aisles and end cap displays.

Best Buy, for example, could become like a playground for kids and adults with everything you see for sale. Provide customer service at a level you just can't get over the phone or online. In the mall itself ... laser tag style games, escape rooms (if you know what those are), indoor water parks, and so forth - make the mall into a mini amusement park. Turn it into a fun day trip close to home that families will love and draw in money from reasonably priced admissions to activities in addition to the retail space. Like I said, you adapt by exploiting the advantages only brick and mortar locations have, instead of trying to duplicate what online shopping does better. I've already seen some malls that seem like they're taking steps in this direction.

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I have fond memories of shopping malls as ground zero for teen activity in the '80s. I spent countless hours with friends in the dark cave that was Aladdin's Castle, bleeping and blooping Defender and Asteroids. How many food court meals did I eat in the era before malls needed to go upscale in their eateries? Back then it was Sbarro, Hot Dog on a Stick, Orange Julius. And the place was always packed with people of all ages, but especially kids, just hanging out.

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they are still around, i don't think most visit to around Christmas now, that's why Sears and stuff are closing

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Yep, I was only a few years younger than the characters on this show and remember the heyday of the big malls well. It was THE place to hang out for a lot of kids. They are definitely rotting on the vine now, the ones that remain. A few seem to be hanging on. I think we'll see one mega mall in every major city survive like a throwback to another time, aside from that they'll be extinct.

Too bad in some ways. I have fond memories of going to the mall. But I wonder, is it the nostalgia everyone feels for the things of their childhood (whatever they happen to be) or are younger generations actually missing out? What do you think?

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Well it's still easier (for me at least) to shop malls to get something the day I need it, instead of waiting for it in the mail.

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The problem I am running into more and more is that no one stocks anything anymore. Given a choice, I'd never buy anything online, but I end up having to buy nearly everything besides groceries online out of an inability to find anything locally. Even groceries is becoming a challenge. The local markets no longer carry the coffee beans and brand of oatmeal I like, so I'm forced to order them online.

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Yeah, I've noticed that too. Empty slots that stay empty way too long. Stuff they no longer carry. And a limited range of varieties of the products they do carry. If you go online you'll find your favorite flavor still exists, the company hasn't stopped making it, your stupid local grocery store just doesn't stock it anymore.

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Yep...

I'm from the generation that first coined the term 'mallrat'...We were there all the time...Just walking around hoping to meet girls...playing at the arcade...or seeing how much money we could scrounge up for the food court....

The show gave me serious nostalgia. I wanna go back...

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I don't have to remember. I have two big malls near me and a mega one 4 miles from my house.....malls are not dead yet...

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I'm thinking that you live in the midwest?

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Yup.....I prefer to shop at malls or big box stores than Amazon. Amazons prices are about the same now. There is no real incentive for me to shop for stuff online that I can get within an hour at a physical store.

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I used to love malls, i’d Like to go to the mall too but out here in the West they are like ghost towns with only a few stores open and not good ones.

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The closest thing we have to that is a small, outdoor mall in the town nearby; but it's mostly just shops wrapped around a little park and parking lot, with a movie theater at one end, and more parking wrapped around that. It's not the same, though it looks like a nice place to hang out with friends or do light shopping. We still go there to buy cell phones every 5-6 years, or get service/accessories in between those intervals. Sometimes we eat at the restaurants nearby. But still, it isn't the same as walking into this big building with indoor shops everywhere, a food court, escalators and fountains.

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As others have said, I think it is more of a West Coast thing. Here in the northeast, there are plenty of malls and they get packed.

But, yes, I grew up going to the mall in the 1990s and early 2000s. Great memories!

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It might even be a climate thing too. Big malls tend to still do okay in places where the weather is harsh, like in the Midwest or the Northeast, because part of the year, it's either boiling hot, or freezing cold, and people like being able to shop without sweating or freezing to death while browsing. I lived in Texas for a few years and we had a gigantic mall in a town a few miles away from mine.

However, when I lived in IL, something different happened in regards to our malls. I lived in a town that was smack-dab in the middle of the state, and it had 2 malls that had been built in the late 80s/early 90s. One was an old mall, and the other was built in a more popular area of town, so it was no surprise that it sucked all the customers and business away from the old one. Eventually, the old mall was almost completely empty, save for two or three big "anchor stores" that were still independently in business. So the town knocked down the old mall, save for the anchor stores (making them into their own separate buildings) and built an "outdoor mall" where the old mall used to be, complete with a bunch of little shops wrapped around parking and a small green park.

The newer mall is still there, but I sensed it was dying a slow death in the last few years we lived in that town before we moved away to Texas. For one thing, less and less people were going to the smaller shops besides Macey's and other anchor stores. For another, gangs had moved in and you saw certain people hanging out and loitering by the less-used entrances, which gave the whole mall an ominous vibe. (Thank you SO much, Shitcago, for dumping your trash on our town back in the 90s. We really appreciate the spike in crime that came with it. It did nothing to clean out your South Side, and now crime is worse in your city than it ever was before).

That, and I quit going to that mall when they closed the bookstore and replaced it with yet ANOTHER clothing store. It's like, gee, having 6 or 7 clothing stores already wasn't enough? Let's cater to the idiot plebes in town who hate to read books anyway, as well as jack up the rent, and put ANOTHER useless clothing store in there! That'll increase business!

I was so glad to move out of that state. It wasn't because of the malls; they were just the tip of the iceberg as to what was wrong with that town.

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There is a youtube channel out there, called This Is Dan Bell, next to him visiting the dirtiest motel rooms, he visits Malls that are dead or dying, it's a really interesting concept too see, how these malls first killed off small businesses in the town, and now the mall is dying because of the internet. Here is the channel:

https://www.youtube.com/user/moviedan/

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Looks interesting. Thanks!

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Yeah, I was thinking about that part of the story as well, how the small businesses in Hawkins were dying because the big, flashy mall had stolen all the customers. I thought about Nancy wanting to write a story about it, and yet all I could think was, "Hah! If you think small businesses dying off is bad, just wait until the World Wide Web comes online in 9 years! Those malls will be dying off within less than 5-10 years after that!"

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