Kevin in debt, flopping in theaters
https://www.msn.com/en-us/entertainment/news/kevin-costners-100m-horizon-an-american-saga-chapter-1-falls-flat-in-opening-weeks/ar-BB1phqYY
I think there's just no real enthusiasm to watch movies in theaters anymore. Only rare gems will drive people to the seats (Deadpool 3) or bankable kid shows (Despicable Me 4/Inside Out 2/etc.) or some special gem movie by A24 studio. Most can be streamed these days so people don't bother to pay exorbitant amounts for a theater ticket. That or maybe this wasn't the right time for a Western to be shown during the summer (probably winter fits better).