Demographics of viewers. 78% White, 63% 55+ years of age.
As expected, this movie is playing to the middle of the country with ICON Cinema in Edmond, OK the top grossing location so far this weekend with $10K. The South is also dominant for the Sean McNamara-directed movie. Men/women split is 51%/49% with a 77% definite recommend from audiences. Those over 35 years of age numbered 87% with the largest demo being the 55+ crowd at 63%. Caucasians numbered 78%, Latino and Hispanic were 13%, Black moviegoers were 1% of ticket buyers with others being 2%.
https://deadline.com/2024/08/box-office-summer-labor-day-deadpool-wolverine-afraid-1236073792/ share