Anyone notice the James Bond to be? He is utterly unchasismatic and schmarmy. A beta-male.
So if you are the producers of Bond, would you be worried your star is playing second fiddle to the box office poison that is Ryan Gosling? He was great as Ken, a plastic doll, but carry a lead role? No. He ruined Blade Runner for me.
Now the villain, Aaron Taylor, is also not someone I would ever cheer for. He is simply not James Bond.