I think it was a rather brilliant casting choice. Choosing to cast an actor largely known for his exaggerated and un-naturalistic style (of course he is capable of naturalism - Eternal Sunshine is a testament to that) plays with audience expectations in a rather brilliant way, especially when, at time of release, he was coming off Liar, Liar, The Cable Guy, Ace Ventura, Dumb & Dumber, etc.
He is the only character in his own world not privy to the fact that his life and everyone and everything in it is an illusion. He has never interacted with a single person (save for the brief encounter with Sylvia) who wasn't acting. And look at the frequent stilted pushing of product placement - the behavior he sees around him his often hammy and cartoonish, but with no outside experience, he has no way of gauging the inauthenticity of the mannerisms that are a constant part of his daily experience. So in casual, everyday interactions, he will gesticulate wildly, put on a ridiculous grin and chorus "good afternoon, good evening, and good night!" Such is what he has been conditioned to understand as correct social protocol for casual interaction. And prior to this film, it is what Carrey was almost exclusively known for.
So when he has more truly emotional scenes, whether with Sylvia at the Beach, or standing at the doorway prior to ironically calling out his catchphrase one last time, and others, and he utilizes a more natural reaction, it comes as a surprise and immediately separates him from the 1950s-esque upper middle class white-picket fence facade that contains him.
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