1. Unperfect timing. Those who simply wanted to see a good movie had many other options, from GoldenEye through 12 Monkeys and Jumanji, to Casper. Whether the producers of CTI aimed for more mature audience or something more PGish, they had a competition.
2. The Sorcerer Factor. Had William Friedkin not turned down Steve McQueen, his "Sorcerer" would have been probably a financial success. Roy Scheider's star factor simply wasn't that good. The same here: Geena Davis is a good actor, but her star potential at the time wasn't great enough to carry this movie; Langella, the same - an excellent actor, but definitely not a star. The lesser I say about Modine the better. Fine character actor, but a star? Please!
3. I remember an interview with Roman Polański, in which he mentioned that his most difficult movie ever to be made were "Pirates". Polański stated that shooting a picture on the sea was the biggest logistical and technical quagmire he ever faced. (The galleon built for the purpose of that movie cost more that the entire movie earned at box office.) This seriously affected the budget, and Carolco at the time strugged financially because of Showgirls.
4. The rules are simple: Cut the costs wherever realistically possible. This production was legendary of its vast excesses: one of the workers who worked at dismantling the sets after filming, recalled that there were trucks loaded with cartons of V8 juice, of which both Davis and Harlin were huge fans. Had they reduced the costs and pump the cash into a bigger star and promotion.
5. Yea, promotion. Several people learned about the movie when they were told it was a huge flop. Need I say more.
The movie by itself is OK: sometime I have an impression that the action is somewhat excessive, which makes the movie resemble some cartoon rather than a serious picture, and Modine, good character actor by himself - remember "Full Metal Jacket", "The Birdy" or "Streamers"? - simply is miscast in his role. But generally, I liked this picture. Davis was fine, but Langella stole the show.
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