It's A for me, but specifically the off-shoot film The Clone Wars. I'm not talking about the TV show, but the theatrical film that served as an "Episode II.5" I never saw it, but something about the release of that film made me go, "Oh, this isn't going to be the same," which is exactly what Jumping the Shark is.
I don't know why it didn't click in for me sooner, but it didn't. For me, the moment comes down to the realisation that these aren't special films anymore, they're just products. I know that they always were to some extent, but when it was just the original trilogy, they came from one era and there was this unbroken chain that made them work as a complete story. With the addition of the prequels, the special editions, and so forth, they became less "special" (ironically).
I don't think the Christmas Special, the Ewok movies, or the cartoon shows had this effect because they weren't trying to be part of the main storyline. Nobody was going, "Oh, after Luke the torch was picked up and carried by Mace and Cindel." The difference is that the prequels altered the main story, the special editions affected the original movie, and the Clone Wars movie (my personal point) was an obvious cash-grab, but used the "main story" to get it.
Maybe there's no logic or reason to it truly, but that is - for me - the moment. Everything after that has just been another dilution of the classic story.
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