I kinda saw the ending coming (Spoilers)
The fact that we didn't actually see Kayla push Britney, nor did we see a body immediately made me think it was all a hoax, cause why not show it if it wasn't a hoax?
The title of the movie is clever though, cause going into it you assume "The Lie" is the family lying to protect their daughter from being caught, when infact its Kayla's lie about Britney being alive.