Because these female led superhero films are entering a territory that has always been a heavily male dominated fan base with masculine heroes, and some of these new films can possibly come off as patronizing and wanting to elicit a negative response from the male fans of this genre, usually from something the cast/directors say, who feel the need to put the original target audience for superhero films on the defensive before the films are even released.
Some people shrug it off and don’t worry about it, and others take the bait and it becomes a blown out of proportion political debate...which of course depending on how this goes, will have an effect on the bottom line of profit.
Don’t patronize people, and there shouldn’t be too many problems. If you call your movie a “feminist movie”, like Ewan McGregor did with this one, you’re going to alienate people. If you’re Brie Larson saying her movie isn’t for “old white dudes”, then you’re probably going to have issues. If you’re the cast of the remake of a beloved classic film like Ghostbusters, and you feel the need to tell male fans of the original film to “go back into their parent’s basement”, you’re going to rub some people the wrong way.
Whether it’s right or wrong, if someone takes something as patronizing or insulting them, they are going to fight back. Men and women have been fighting about their differences since the beginning of time, and I don’t expect it to change any time soon. Comic book movies seem to give everyone another reason to argue.
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