Seems like everyone is watching this.
It'll be interesting to see what the viewing figures are when Netflix publish them on Tuesday.
Here we go.
2024 opening weekends;
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Beverly Hills Cop: Axel F - 41.0 million views ***5 day opening vs the 3 day openings of the other releases***
Damsel - 35.3 million views
Lift - 32.8 million views
Atlas - 28.2 million views
A Family Affair - 26.8 million views
Mother of the Bride - 26.7 million views
Trigger Warning - 25.7 million views
Beverly Hills Cop: Axel F - 24.6 million views *Calculated by dividing the 5 day total by 5 and mutiplying it by 3*
Rebel Moon - Part Two: The Scargiver - 21.4 million views
Irish Wish - 19.5 million views
Hit Man - 10.8 million views
Spaceman - 8.8 million views
Chart of 5 day opening movies on Netflix, since June 2021;
https://www.whats-on-netflix.com/wp-content/uploads/2024/07/beverly-hills-cop-axel-foley-first-5-days-viewership-2048x1548.png
The fourth installment in the Beverly Hills Cop series was released last week, just in time for the 4th of July in the US, hoping that this release date and the nostalgia around the first films would boost its viewing figures, and it probably did. With 41M CVEs over its first five days, it’s good enough to be the 4th best launch for any Netflix film released on a Wednesday since June 2021.
But it also must be quite disappointing for Netflix that the film did not best The Kissing Booth 3 or the Polish hanky-panky film 365 Days 2 and barely did better than Under Paris when those three films had a cumulated budget of maybe a fifth of the budget of Axel F.
Return on investment is hard to figure out for Netflix films as a lot of metrics are to be considered, but if we just apply a basic ratio between budget and viewing figures, the $150M price tag for Axel F. does not have the same ROI as the $15M for Under Paris.
Not that impressive really, when corrected.
It's not too surprising I guess since a lot of people on this board seem to be in the 40-65 year old range. The sort of people who'd have some nostalgia for the original BHC movies. This board wasn't representative of the Netflix viewers as a whole.
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Salaries for Murphy and Bacon? I can't see how it cost that much either, there was the thing with the helicopter and the truck going through the mansion but $150 million, really?
shareWe've got the figures for week 2 now.
2nd week viewings figures;
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Damsel - 50.8 million views
Lift - 36.7 million views
A Family Affair - 31.9 million views
Atlas - 31.6 million views
Trigger Warning - 26.3 million views
Irish Wish - 25.5 million views
Mother of the Bride - 25.4 million views
Beverly Hills Cop: Axel F - 22.2 million views
Rebel Moon - Part Two: The Scargive - 18.8 million views
Hit Man - 13.7 million views
Spaceman - 10.8 million views