It's a better explanation than "We've had the same James Bond for 60 years he just looks different after 3 movies
No it is not, it is a horrible explanation as you then have to account for each version of "James Bond" knowing each version of "Felix Leiter" (or does your theory not apply to Felix ?)
You also have to realize that Bond already has a code name, it is 007. Why have two code names and have them be the same for each iteration?
Why HAVE the name James Bond as a spy name that is handed down from one person to another? The idea of a "secret agent" is to be secret Right?
If you REALLY want an answer as to why there are numerous James Bond actors "playing the same role" think of it this way:
Each film is a story where the writers are saying "we have this character, James Bond, we want to make stories with him using the back drop of current times." As this makes each story basically a stand alone story but not so much stand alone that they have to reintroduce the character every time it fits the films perfectly.
OR you can just not apply the current story telling techniques of today to stuff that is 60 years old. That was simply not how they did films then (although I am sure there are some exceptions) and applying today's approaches to it will not work.
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