MovieChat Forums > Rush (2013) Discussion > Why did this movie do so poorly in the U...

Why did this movie do so poorly in the US?


I know that auto racing films in the US have a mostly poor box office record but I'm wondering if the fact that Rush was Formula 1 made it even worse. F1 racing isn't really that popular in the US compared to other countries.

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It looks like a cheap video game. I watched the whole movie. Crappy digital color.
Trailer made it look like "Forza Horizon" most likely to get young people into it. It just looked cheap.

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Not an F1 fan at all (I'm from South Africa), only saw brief moments of F1 as a child, waiting for some type of accident to occur.

This was my favourite film of 2013.

Funny thing is I enjoyed the 80's film "Days of Thunder" even though I've never seen actual Nascar in my life prior to watching. Though it's nowhere on the level of Rush.

Rush is brilliant, but it's one of those movies you just have to sit down and watch and stop thinking that's it's not your type of film.


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I think it's a shame. This is honestly one of the best sports movies ever made yet got no award recognition at all. This film was a lot better than 'The Blind Side' or 'Moneyball' for example.

I'm writing this signature in bold so people know it's a signature

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It was refreshing to not see Hemsworth playing Thor or some other type of warrior in a fantasy setting. Daniel Bruhl should have gotten an Oscar nod.

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I didn't watch it because I don't find Car Racing interesting at all, plus the commercials made it look cheesy. Don't really think too much of Ron Howard as a director as well. So after I watched it on cable, I was shocked at how good it was.

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Enjoyed the movie immensely.

My take on the popularity-

I've been a racing fan of all genres for over 40 years in the U.S.

Trying to find like minded fans is a challenge here. Before blogging and newsgroups before that it was strictly find fans at the track.

That being said, there is a demographic here that is overlooked by readers here- people who grew up with club racing and SCCA events. Many entrants used previous seasons' F3 cars, for example. The passion is there in gravity, but not in numbers.

Truly, Backdraft could have easily fallen back into a similar hero movie, but fires and rescues are very urban and very much affects us all.

Since the human condition thrives on extremes of numbers, its naturally compared that U.S. fans numbering in the tens of thousands vs Brazilian fans who hold Senna as a national hero. Its not comparable in numbers but noone can measure the esoteric passion.

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Well, the same reason why we wouldn't care about a baseball or American football film. F1 is just not popular in the US, they are not familiar with neither Nikki Lauda nor James Hunt, this film just wouldn't interest them.

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Not trying to be a jerk, but why ask the question if you know the answer?

I just watched this film on HBO and thought it was terrific, but had zero interest in watching it in the theaters. Zero.

It's a Formula One movie. I don't care about NASCAR which is wildly popular here in the US, so why in the hell would I care about Formula One which no one pays attention to?

It's like a film about cricket or soccer. Who the hell cares?

Would you run out and watch a film about American Football? Would you be heavily interested in watching a film about baseball if you're not from Asia, Mexico, South America or a Latino country? No, you probably wouldn't.

Again, it was a really good movie, but no one here gives a crap about Formula One.

You can also blame Sylvester Stallone on this front. He made that putrid Formula One movie with Kip Pardue years ago and just absolutely ruined it here in America. Jesus, that movie sucked.

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You can also blame Sylvester Stallone on this front. He made that putrid Formula One movie with Kip Pardue years ago and just absolutely ruined it here in America.

Driven wasn't about Formula One. It was about CART racing.

http://hexfan.proboards.com/

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Stallone originally wanted it to be set in Formula 1 but they turned it down. Unsurprisingly.

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Among other reasons.

Where I live, never saw any advertising... So there is one.

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Some other reasons why the movie didn't do well in the US.

1. The name; "Rush", has little to do with racing. Also "Rush" is the title of an old drug / cop movie which I saw so I thought the new film was a remake of the drug film.
2. The movie didn't get much advertising.
3. Racing films in general don't do that well in the US. (I consider "Days of Thunder" to be a Tom Cruize movie rather than a racing film. "Talledaga Nights" was a comedy.)

* By chance my brother had a DVD copy of "Rush" and lent it to me.
I was surprised it was about Niki Lauda. I followed Ferrari for years and was a Lauda fan but I had no clue that "Rush" was about him.

The film was decent. 6/10

BB ;-)

it is just in my opinion - imo - 🌈

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What are we talking about? What's F-1? What are movies...I'm lost.

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What are we talking about? What's F-1? What are movies...I'm confused.

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I am in Australia and had never heard of Rush (it's on TV at the moment). I had also not heard of James Hunt but knew Nikki Lauda mainly from his fire incident. So after all these negatives u still thorough enjoyed this film.

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I know my opinion is months late, but I thought I'd throw in my two cents'. . .

I think "Rush" got good reviews, but no one was really interested & it didn't get publicized for some reason. Most of the people who go to the movies nowadays--especially those under 35--have never heard of this rivalry unless they're into Formula One racing, which was never as popular as NASCAR. I saw the movie at the $2.50 theater a few months after its release and thought it was great--and I'm not the slightest bit interested in any sports, let alone racing. I went because I love Chris Hemsworth & Ron Howard (haven't seen "Heart of the Sea" yet, but I plan on it. That was a huge BOMB at the box office but looked like a decent flick, plus the new Star Wars movie came out around the same time.)

But I remember seeing an article in People magazine back in 1976 about James Hunt & his wife leaving him for Richard Burton. I still remember the photograph of Hunt & thought he was gorgeous! But other than that, I don't recall seeing/hearing anything more about him. He was never big in the US like he was in GB and perhaps the rest of Europe.

Hemsworth & Daniel Bruhl were both terrific, I hope more people see this movie.

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