Before I watched the movie, I would easily have agreed with you. I have always thought both Elle and her sister were ordinary and plain looking. However, with the right amount of makeup and a change of clothes, most plain girls can be made into runway models. In fact, runway models are less conventionally attractive traditionally, and commercial models are more 'universally attractive'. Runway models are typically odd and gawky looking.
That said, I did think this movie did a good job with making over Elle Fanning to make me believe she had that 'thing'. Her acting helped with that a lot, but I think in general the thing she had that the other girls didn't was her youth. Full natural face/cheeks, no under eye bags or circles, and obviously very young in appearance. Even though the other girls may have been more attractive (I disagree with you about Abbey Lee, I thought she was painful to look at until the very end, compared to Bella Heathcote), they didn't have her youth. Age was brought up in this movie quite a bit, so I'm guessing that was the main 'thing'.
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