If it makes 670 milllon ww, it could still be 40 million in the red:

Ok, I'm in sharing mode, so as with poster MachoMan, I'll try one more time to explain to you what "failure" in this business means and what is considered a success.

A warning though (because judging by your posts, English doesn't seem to be a language you're very familar with): the following consists of words which you have to try to read in order to understand them. Try one paragraph at a time, and you should be fine. Ready? Here it comes:

The giant conglomerates all major studios are now part of no longer care whether their tentpoles break even or make a profit during their theatrical runs. They design their tentpoles to be global multimedia platforms for all their ancillary products, which is also the reason why they now only make tentpoles that are "franchisable".

So products like 'Suicide Squad' don't have to break even at the box office: all they have to do is reach a critical mass of viewers and guarantee x-amount of market share to fulfill their function as "ads" for all the things the corporations want to sell you later.

The real money for all those tentpoles comes in through an endless stream of ancillary revenue: TV rights, DVD and Bluray sales, sequels, toys, spin-offs, TV-shows and tie-ins, video games, books and comic books, soundtracks and even theme park rides and muscials.

When you hear "franchise", I take it you think of a series of films, but to the corporations, the actual franchise consists of all those ancillary products mentioned above, of which a film is only a small part (albeit an important one, because it has the biggest effect on the success of all the others products in the franchise). A film like Ant-Man or Suicide Squad doesn't have to be profitable in itself, as long as it helps the overall franchise to become more profitable.

Get it now?

To ensure that a film which is deemed crucial to the success of the overall franchise - like Suicide Squad or BvS - reaches that critical mass of viewers, the corporation will spend insane amounts of money (well, insane to us - to them it makes perfect sense). The films need to be huge, loud and with tons of action and expensive special effects (because those types of films will attract lots of viewers in any country); and have at least one - usually very expensive - internationally very popular star like Jennifer Lawrence, Will Smith, Scarlett Johansson, Tom Cruise or Robert Downey Jr.: all of which leads to those bloated budgets we've come to know from tentpoles. On a film like Avengers: AoU or Civil War, Downey alone will make 50 million through back end deals - and that's not "Hollywood Accounting".

And they need gigantic marketing efforts to make sure their tentpole opens as big as possible to reach that critical mass of viewers and get them enough market share during the small window of time before the next blockbuster comes along or word of mouth kills it (a window which is getting smaller every year, as 2016 is living proof). In the case of Suicide Squad (and Batman vs Superman) that apparently worked.

And every once in a while, one of those tentpoles either manages to reach a certain level of quality (against all odds) or hype to gain more than the critical mass of viewers it is designed for, in which case the film will actually break even or even turn a profit during its theatrical run (which, of course, is a win-win scenario). But most of them don't: and (as I've explained above) they don't need to. It's a calculated loss, because the real money stream will follow later and ideally feed all divisons of the parent company for a long time.

Unless, of course, the film is considered to be so bad (by audiences - what critics think doesn't matter in the least) that it taints the franchise and has a negative effect on all other ancillary products. In some cases, you won't see any sequels getting made even if the films seem to have been successful at the box office - because audiences just didn't respond to them well enough ('Terminator: Genisys' would be a good example for that). A film like 'Genisys' is conisdered a "franchise killer". And it is in those cases where studios get nervous and really feel the pressure.

So BvS and SS not making a profit during their theatrical run is not the real issue - how audiences responded to them is, because that's what could have a negative effect on the prospects of the franchise as a whole.

Got it? Don't worry - better luck next time.

"The complication had a little complication."