MovieChat Forums > The Watch (2012) Discussion > Insane product placement

Insane product placement

posted 12 years ago by mennivetvadjagmenar
27 replies | jump to latest

This movie features some riddiculous product placement. Early in the movie, Vaughn is looking at a Samsung 3DTV, when Ben Stiller approaches and informs him that the TV is full HD, 1080p, wireless etc. Vaughn refers to it as a "miracle of technology"
Product placement has gone too far, anyone agree?

[–] wunderdunder 12 years ago

NOOOO!!! That was a horrible example I've seen much worse. Stiller is just trying to sale something since he is a manager at a department store it fit quite well. I didn't even notice it was a Samsung.

[–] reaseltbim 12 years ago

I honestly thought Vaughn was being sarcastic.

I'll look down, and whisper no

[–] Liquidje 12 years ago

Are you sure it was not just humor? Becuase what he says about the TV is not something which would really "trigger" people to buy it.

I hated the product placement in Wayne's World, talking about selling out!
http://www.youtube.com/watch?v=KjB6r-HDDI0

[–] TheManInOil 10 years ago

At least in Wayne's World they made it funny. They also got it mostly out of the way in that one scene.

The placement ads in this movie are not ironic or funny. How is it 'just humor' to have someone act AMAZED at how good this tv set is?

[–] king_of_bob 12 years ago

Not at all. These things exist in reality, I see no problem with featuring them in movies. It's funny to me how you talk about the TV but say nothing about Costco.

And Vaughns character refers to the technology the tv uses as a "miricle" because he's a technophile.

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[–] eps_leon 12 years ago

Product placement has gone too far, anyone agree?

Not for me. It just adds to the 'realism' of the world they're creating.

Seeing a can of Popsi or food from Burger Queen annoys me more than seeing the real products. It's even more annoying when shows tape over the logos, as it just attracts more attention to the product than it deserves, giving it more exposure than leaving it with the logo showing.

Strangely enough, I didn't even notice that the TV was a Samsung in the store. I did notice that it was a Sharp when it was in his home, after the Alien had smashed it up. But the TV did change makes several times throughout the movie.

The only product placement I cannot stand is for Apple. TV/Movie producers are vastly over-representing the number of Macbook users, unless anything interesting happens only to people with a Mac. It's even worse when they show some work being done on the Mac and it clearly uses windows.

TLDR: I don't mind product placement, as long as it is done correctly.

[–] Liquidje 12 years ago

Talking about computers: I hate it when they use computers with made up operating systems which is controlled by randomly mashing on the keyboards :P

[–] gouki_master 12 years ago

+3

Fake brands, blurred out brands, and the amount of Macbooks everywhere on tv / in film.

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[–] Psychedelics8 12 years ago

I'm sure Cosco enjoyed some benefits :)

[–] TheManInOil 10 years ago

Wow. Well I guess it must appeal to someone or they wouldn't do it.

Congrats - it is because of people like you that we have to put up with placement ads.

[–] TheGOLDENWALRUS 12 years ago

hahaha! That's what I was telling my buddy. Man this movie sucked!

2011: 1) The Artist 2) Melancholia 3) A Separation 4) Carnage 5) Drive

[–] Ghosthunter123424 12 years ago

Thats actually tame, at least compared to any Adam Sandler movie.

[–] turock 12 years ago

The movie was basically a running ad for CostCo and you harp on the television thats mentinoed for a minute, not by name, and is only showcased to talk about 3D televisions?

Ads have been in movies since forever. Superman was thrown into a Marlboro truck for something like 20 million dollars and it was less then 5 seconds of screen time. This was back in 1980 something. Thats like paying a billion dollars for a 5 second Super Bowl ad.

Like others have said I hate it more when they make up fake products with the same product colors same font and Toast - Itos instead of Toastitos on the bag. And also the overhyping of iCrap with Windows 7.

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