I thought woke goes broke?

It was naturally going to do well in it's opening weekend. Let's see how well this movie has legs for moviegoers to go to this over and over at 2 hours and 40 minutes

It's almost like audiences just go to watch movies based off other reasons other than its "woke" content or lack thereof.

Woke usually appeals to (or is more tolerated by) women, thus female-centric films (and media in general) that are also woke tend to have a higher chance of success. This also had a built in audience that would go see it no matter what, so it also had that going for it. See also: Barbie.

But most things that tend to be woke still fail, especially when they're not tied to any existing and popular creative properties. And thank God for that.

Whoever came up with that go woke go broke theory was coping so hard , that he forgot how dumb people are. They will watch any slop that is well promoted. So no, going woke does not mean broke.

Grande is woke in her personal life. But did this movie have woke elements?

I heard it needs to make $375 million just to break even. Currently, it's made about $378 million worldwide.

In other words, it seems to be leaning more towards broke than awesomely successful.