MovieChat Forums > Titanic (1997) Discussion > Why the cheap font on such a big budget ...

Why the cheap font on such a big budget film?


Anyone else bothered by the cheap font James Cameron used for the credits in this movie? The font looks so low budget and generic! Does the guy have no taste or something?

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What makes a font "cheap"? What would make one font "more expensive" than another? You think the STAR WARS font cost more? I doubt it!

The program they use probably comes with 500 fonts, and that's just the one that was chosen. It's supposedly a movie from 1912, so maybe it's meant to look "cheap" and historic?

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You're asking many great (!) questions. 🧦
But apparently you need a little laugh.

Star Wars with a Cat 🐈‍⬛​ 🐈‍⬛ ​🐈‍⬛​
https://www.youtube.com/watch?v=3GJb-R88wtc

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I hate STAR WARS, so nothing related is going to entertain me, or make me laugh. Sorry!

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By cheap I mean generic af. Like he got it from Microsoft Word or Printshop (remember Printshop?)

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There are different fonts on two different posters.

The fonts are fine. The story takes place in the "old days" and represents a traditional period and the fonts represent a basic traditional, aka generic, style.

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Yes its because James Cameron has no taste

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Period! 🧦

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I notice before, I find a pattern: if the credit is fancy, the movie is more likely a bad movie. If the credit is cheap looking, the movie is more likely a good movie.

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And now some examples to make your bump valuably. 🧦

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Thats why Superman 4 is my favorite in the series. I love the way they changed the font of the opening credits compared to the original

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Period! 🧦

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Yes, it looks like they used Copperplate Gothic for the opening credits and Helvetica Narrow for the end credits, both very common typefaces.

As for James Cameron's taste in fonts, you've seen this, right? https://www.youtube.com/watch?v=jVhlJNJopOQ

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Lol no, I'd never seen that! Nice to see I wasn't the only one triggered by this. It's so strange because an artist (or even a non-artist) could've come up with an original font for the movie in less than a day.

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It's normal to use existing fonts for movies, ads, magazines, books, etc.. I used to have to order type before everything was computerized

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Who’s the guy at the end, behind the window, to whom Gosling yells ‘I know what you did!’?

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It's Kyle Mooney, playing the graphic designer.

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It resembles the font used on the side of the ship.

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It was the 1990’s. I’m not sure that all that many movies gave a movie font that much attention (in an era of more limited computer functionality). Sure, you have films like Jurassic Park that give the logo a bit more attention, but that film was a box office spectacle. Thankfully, that doesn’t keep Titanic from being a critically acclaimed film. We don’t want to judge a book by its cover, now do we?

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