(Mild Spoilers) I was used to seeing him as a badass...in movies like The Thing, Escape from NY, etc. In this movie he looked like a little runt in his little khakis and lavender polo, getting bitch slapped by the bad guys. But finally...FINALLY he turns the tables and exerts some badassery toward the end.
On the wiki page it states that some jo blow critic complained that he "didn't act angry enough", or basically bad ass enough, for a man desperate to find his wife. He WAS a man desperate to find his wife. But he wasn't some former soldier or something. He was (in the script's backstory), a former photographer. He was essentially a "yuppy" who had never dealt with anything like this in his life.
If it were me, yeah, I'd be furious that someone took my wife. But I'd be more terrified (for her) than angry. And the point of his character, and the story being told, was not for him to become some vengeful badass. It was for a regular guy, to somehow just barely survive a ridiculous/extreme situation, and somehow come out on top, with himself and wife intact.
And frankly, even though they accomplished that, he still has many "pretty ridiculous and bad ass" moments for a regular joe, like climbing around on a moving (and later falling) truck, stabbing and beating his kidnapper, etc.
But this film wasn't supposed to be an action flick, or even a revenge flick. It played out how it should have, for the most part.
He played a similar character in Unlawful Entry. I try to remember that lots of actors are capable of playing different kinds of roles if given the opportunity, which is why so many dislike finding themselves typecast.
I saw him as pretty badass. He was assertive with finding his wife and wouldn't take no for an answer. The stuff with the guy duck everything after that to the truck seat was all badass, and he shows no-nonsense badassery in every scene after.