It's a combination of several things, I think.
First, this is a clean movie. There's no sex, drugs, language, nudity, violence, or gore (beyond a small amount of blood when the ROU attacks Westley, but all we see is a blood-smeared shoulder -- unlike today, where we would see every inch of skin being shredded, muscles torn, and enough blood to satisfy a Dracula movie, and that's before you add the blood-curdling screams of agony). That's very refreshing for a lot of people.
Second, the movie is extremely well-written. Yeah, it's cliché *now*, but at the time, this type of dramedy was unusual (actually, it still is, but more attempts at it are being made -- mostly badly, I might add). It isn't so much that it's memorable and quotable (which it is) as it is that the dialogue is actually *understandable.* No one mutters, grumbles, hisses, talks with cotton in their mouth, etc.
Third, this movie is *fun.* Yes, it's predictable -- but that's part of the charm. You don't have to worry about the main character dying or being permanently disabled or actually being the bad guy. The hero gets help because he's a good guy, the heroine has a moment of doubt but still maintains her stance, and the bad guys get theirs. It's a movie you can enjoy because you don't have to worry about a 'clever twist' to 'liven things up.'
Fourth: Billy Crystal and Carol Kane.
And if you read this, agree with it, even, and still don't 'get it,' then you won't. And that's okay. The world is full of movies and doubtless you like one that I don't get. Long live differing tastes!!!
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