Is $30 a reasonable price for the theater experience?
Setting aside the days when you could just show up and get a $8 evening ticket for a non-preassigned seat. Just relative to other options: do you think $30/each for a matinee with a modest amount of snacks is reasonable? This includes the "convenience fees" required to buy in advance. What about $120 for a family of 4 outing?
You would think the pared down experience ( no craft beers, no fancy seats, just a screen, popcorn and drinks for $5 each) would be making a real comeback. Yet dollar theaters are shutting down all over the country.
Why??