I don't know if there is a forum for commercials so I'm putting it here.
This Pepsi commercial that got pulled http://bgr.com/2017/04/05/pepsi-ad-kendall-jenner-tone-deaf-commercial/
what do you think?
Colbert did a hilarious segment on it tonight.
I thought it looked like a very expensive April Fools joke
Other than there being a "Kardashian" in it, what's all the hate/backlash about? So are they saying that if it was someone others than a "K" in it that it would be passable and less offensive? Looks like just another commercial to me. (I click past mostly all commercials anyway...)
You and me both, April. Unless it's simple and funny, or cute like the Haribo Gummi, or the Dorito(???) commercial where the woman's about to have the baby.
Maybe I'm too old, but I don't get why the Pepsi commercial is so offensive, unless as you said it's because a Kardashian's in it.
It's problematic in many ways.
It's trying to use a serious political movement to sell crap.
It's utterly tone deaf , like seriously I cannot believe this was even greenlit much less completely produced at a cost of lord knows how much.
It's minimizing the real concerns of people who are really protesting in the real world.
It's using a privileged millionaire white model to be the poster child of a fictitious protest movement that is almost a cartoon parody of BLM.
Colbert had a great line that their fictitious movement should be called "Attractive Lives Matter" since everyone in the commercial looks like a model.
"It's using a privileged millionaire white model to be the poster child of a fictitious protest movement that is almost a cartoon parody of BLM."
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And I think that right there is why. Because they used a "Kardashian". Had they used an unknown or a much liked celebrity, there wouldn't be nearly as much controversy. None of the other stuff would even matter to most people. Trust me. As far as tone deaf, if it's the crappy song they used that your talking about, most commercials use popular top 40 hits all the time and have for years. This particular song, although abysmal to us, is an extremely popular song with the young crowd. And that's the age demographic that is being targeted.
I don't understand the controversy either. Just watched the commerical, didn't recognize any of the players, and don't know who is this 'Kendall Jenner' person. In my generation the only 'Jenner' was Bruce, who I understand is not 'Bruce' any longer
The music sounded fine to me, no tone-deafness.
The message seemed rather vague to me. I didn't understand if it was a protest (about what?) or a street festival. And I didn't recognize that the man at the end who received the can of Pepsi was a cop; he didn't seem to be in a police uniform.
In summary, I'd say the whole thing went over my head. Generation gap, indeed -- I'm on the other side of it now, and glad to be where I am. ;o)
It's also the internet generation where everybody has to complain about shit, no matter how big or small it is, and they have to have that gang mentally where everybody has to be as rude as possible and swarm all over whatever subject is being criticized and try to outdo one another with their snappy insults. I sometimes wish they would pull the plug on the internet. I would miss certain aspects of it, but once a generation or two has passed, I think society would calm the hell down and go back to, at least to some degree, a more lenient and less aggressive mentally.
"It's also the internet generation where everybody has to complain about shit, no matter how big or small it is, and they have to have that gang mentally where everybody has to be as rude as possible and swarm all over whatever subject is being criticized and try to outdo one another with their snappy insults."
No doubt that's the primary reason for this overblown fuss.
Pepsi gets the backhand, but it should be encouraged.
I think a few years ago, they had different ethnic group people singing the national anthem all around the world (or portrayed it to be) and people were pissed. Now, I am sure it was not "all" people, only the ones that had problems with diversity and how they cannot share their country with anyone else. Mostly the close minded. I think that one was done by Coke.
If they were singing the US national anthem it was probably not all over the world, it was diverse people inside the US singing their national anthem. The point of that ad was everyone shown *is* an American, too. They all look different but they are all Americans.
I don't even know the message of this new ad. drinking Pepsi cures racism? pretty lives matter (the most)?
No, they actually had them in their own countries. I may need to watch it again, but I am pretty sure those people were in their country of origin. They were also saying it in their own languages too. That was what really made some narrowminded Americans angry.
Apparently there is a new problem with the commercial.
The fake Chippendales cops in the ad are wearing the S.F.P.D. logo (or a logo too similar to them) and they didn't have permission from the real S.F.P.D. .
I really want to know how much money they wasted on this thing. Will any heads roll?