A little bit, but it's also his way of being critical of celebrity culture not just from a media point of view, but also critical of his own search for fame... It's like he has a sense of irony about his career, so it's done in a funny way as well as being heartfelt... Je Suis "Aware" π
In the series, it's even more comedic and there is a bit of making fun of the way the world is now and how out-of-Place an action hero is in this world... Everyone makes fun of hipsters and such, so it's not that new, but he takes it further because you see how much we miss having a masculine Jean Claude type in movies these days...
It's a lot of fun... Lots of strange situations, crazy over the top characters (e.g. the director) and some cool JCVD moves...
Now... Where's my coconut water? I need to wash my face π
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