Character names are a rip-off from My Fair Lady
Really? The main characters are Eliza Dooley and Henry? Almost a verbatim rip-off from the classic stage and film musical My Fair Lady, where the leading lady was Eliza Doolittle and the male lead was Henry Higgins.
Based on the George Bernard Shaw play, it involved a bet that Professor Higgins can transform "blue-collar"-type flower girl Eliza into a respectable member of high society London. Sounds like the template for an updated version involving social media, just like this. I like Karen Gillan and John Cho, but this? Sounds like a short run.
TV creativity really has reached the bottom of the barrel.