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The reason why Moana wasn't a massive blockbuster


First let me start off by saying I absolutely loved Moana. My 5 year old daughter, and 6 year old son also loved Moana. My son was skeptical about seeing it at first based on the trailers, but he loved it. It is by far my favorite Disney movie.

So why wasn't it a massive Blockbuster? Because the majority of the movie going public in the United States is white. This is not suppose to come off as Americans being racist or anything, it's just that you need to know your market audience. If you have a very big target audience, and they cannot immediately identify with the characters, they are not going to put this movie high on their priority list. They will think along the lines of, "that's not a movie for us". It's a real shame because I'm white, and as I said, I think the movie is absolutely fantastic. But I'm certain there are lots of people that will see a trailer for Moana, and a trailer for Sing, and will think "Moana's not a movie for ME, I'll going to see Sing".

So when you consider white people make up a little over 60% of the US population, and you make a movie with no white people, you've got to figure you're going to lose a pretty significant percentage of your potential customers. And I'm not talking about racism, I mean people that just don't immediately identify with the characters, and therefore put this movie on the back burner.

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Moana wasn't a massive blockbuster
What the hell kind of dangerous drug are you smoking?

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It's been outpaced by Sing, sadly, but it's done better than a lot of "blockbuster" Disney and Disney/Pixar films did. It's demonstrated a lot of crossover appeal and I'm glad of it. The singing white people are going to win plenty of Oscars in a few weeks, it's nice to see Disney embrace diversity the way it does. Movies are a global enterprise and the world does not actually revolve around American white people, despite what some politicians might be shouting.

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It's at $530 million worldwide while still playing in a lot of markets. It should reach $550 million before it hits its final markets: Japan and Scandinavia.

So $600 million is more or less assured. Which puts it above Wreck-it Ralph and Tangled. More or less another hit for Walt Disney Animation Studios in what is turning into a new kind of renaissance.

No flop from where I'm standing.

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No flop from where I'm standing.


It's not a flop, but it is a disappointment for Disney. I cannot be convinced that Disney is happy with this performance...they had much higher expectations for how this film was going to perform worldwide.

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Race has nothing to do with it. Otherwise, Aladdin wouldn't be considered a Disney classic. While Mulan didn't make as much as Aladdin (mainly because the disappointments of Pocahontas, The Hunchback of Notre Dame and Hercules), overtime it has gained Disney Classic recognition. Moana didn't make the Frozen numbers because it faced a jammed schedule of blockbuster releases of Doctor Strange, Rogue One, Fantastic Beasts and Where To Find Them and Sing. Frozen and Zootopia were released with not a lot of competition and enough time to make it to the billion dollar club. Moana was not given that chance.

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Aaaaaaaaaaaand you shouldn't have mention Sing here within the presence of certain user(s). Just ignore them otherwise. Those posters are known to rant.


Now onto your thread.

As some have already point out, movies like The Jungle Book, Aladdin, The Emperor’s New Groove, Pocahontas, Lilo and Stitch, and Mulan have all been successes to modest successes in the past. Although most of those movies have also contain elements that would strongly appeal to the male audience, and/or feature a male lead. While Brother Bear was a modest hit, the critical reception for it wasn’t strong, the main character remains a bear for the most part, movie’s direction was said to gone south for many people post- transformation, and the characters just didn’t have enough appeal for everyone. To a lesser extent there’s BH6 and one of the biggest successes of the recent revival. And again, that movie contains elements that strongly appeal to the male audience— by having male leads and being a superhero action movie loosely based on a Marvel comic.

In terms of being a Disney princess movie during the recent revival, well...it’s still too early to tell for Moana. That could unfortunately be one of the contributing factors, along with the timing of its domestic release. Though I hope that's not the case either. That was speculated to be the case with the studio's last non-white princess movie, PatF (that also didn't bomb by the way, it was just a modest success by Disney standards). Where there are elements in the movie that focus on characters, customs, themes, and setting that the average moviegoers felt they might not identify with right away. It also uses a 'feminine' title too, unlike Tangled and Frozen.

The biggest contributing factor is obviously its competition against other blockbusters-- not just the two animated ones-- that also appeal to a wide range of audience. I knew the last two months looked super packed and conflicted for end-of-the-year award contenders and blockbuster releases. Honestly, I'm not sure why Disney would release three of their biggest properties so closely together like that-- a MCU, a WDA princess musical, and another Star Wars installment. Especially when the last property was very well-known to bank a *beep* load on its brand alone. Maybe there are some young and old moviegoers alike that will also think along the line of "Let's go see Rogue One instead. Star Wars for life!" or to a lesser extent "La La Land seems more like a fun holiday musical for me".

Of course it wasn't gonna to have the same kind of box office success right away like Frozen or Zootopia did. Because those Disney movies didn't get to experience an insane amount of crowded competition like Moana did. Which included two animated movies via major studios and an ultimate showstopper called Rogue One (associated with Disney themselves). In China specifically, it was going up against Your Name--an anime movie via Toho-- the folks that gave us Godzilla. So why did a lot of Chinese moviegoers prefer to see that foreign animated movie over Moana? Moana have to share a super pack schedule with other American and popular foreign releases over there too.

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So I got some limited confirmation at lunch today. My co-worker, uber right-wing Christian, is saying how his daughter loves Frozen so much has to ban it from the house, and someone says you should take her to see Moana, and I say "yea it's really good!". And he says "yea... I don't think so", so I ask him straight up "why... because everyone is black?". And he pauses and says "yes", but mockingly like that's not actually the reason, but I know him, and it's exactly the reason.

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So I got some limited confirmation at lunch today. My co-worker, uber right-wing Christian, is saying how his daughter loves Frozen so much has to ban it from the house, and someone says you should take her to see Moana, and I say "yea it's really good!". And he says "yea... I don't think so", so I ask him straight up "why... because everyone is black?". And he pauses and says "yes", but mockingly like that's not actually the reason, but I know him, and it's exactly the reason.


I'm an extremely conservative Christian and have absolutely no problem with the movie. If they are saying that they aren't going to see a movie because people of color are in it, that is not because of their Christianity. It's because they are a bigot. Which is contradictory to their Christianity.

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Thank you, Zaphenzo!

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Lilo & Stitch did all right, and that had Hawaiaan main characters.

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