Why has this film tanked at the Box Office?

Yeah, just went to Cineworld where they have 3 sizes of cinema (that I've counted so far). this wasn't on the smallest screen but it wasn't on the largest, about 9 people there. I'd put it down to advertising. It looks like a kids film but it isn't so you aren't getting families going but adults are also put off. Such a shame. I walked out of Assassin's Creed. Only ever walked out on a film once before. That's been heavily advertised though.

As for the U.S., the film is bombing (very badly) here because American audiences think it's just "The BFG" with a Groot rip-off instead of a giant old man.



Send her to the snakes!

Just saw it last night in America. The theater had three people in it including myself which is not a good sign. Definitely a shame because this is a beautiful film.

I think it's important to remember that movies like this are not meant to be box office smashes... It's a bonus on the rare occasions that they are... But movie studios put them out to show that they're more than just "commercial blockbuster" manufacturers; studios that just put movies together that will shatter records and horde billions. They don't need to make a lot of money. Other blockbusters they put out do all that and then some. They do, however, give us moviegoers looking for real, meaningful movies hope that, despite their economic peril, production companies aren't against making movies that speak from the heart.

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Right now, we are alive... And in this moment, I swear... We are infinite.

It seems like it did OK internationally, but it has done quite poor here in the U.S. for few reasons.

1. The material here is a bit of a hard sell. If you were to describe it to someone it sounds like a children's fantasy film, when in reality it's a really heavy drama with pretty dark subject matter that really isn't for children. It just isn't the kind of film that I think mainstream audiences would want to go out of there way to see especially considering how depressing of a film it is.

2. I think doing a limited release around Christmas time followed by a wide release wasn't a really good idea. It's debatable if there was really ever a good time to release this film, but releasing it around Christmas time around an already heavy schedule with movies like Star Wars, La La Land, Fences, and Manchester by the Sea out. Also don't forget that at the time of release Silence, Patriots Day, and Live by Night were also around the indie circuit. And with Hidden Figures going wide the same weekend as well, there was just too much else out there that was much more appealing to audiences. While I'm not sure how much better it would have done, I think it would've performed better in October where it would've faced much less competition.

3. Focus Features really didn't do a whole lot of advertising for this movie. I didn't even see any advertisements for it until the week before it's wide release.

It's a real shame because I saw it last weekend and it's easily one of the best movies of 2016 (In my top 5 for sure) and I really hope it gets nominated for it's visuals and sound design at the Academy Awards and is able to find an audience when it eventually comes out on video.

It tanked because most people don't want to be emotionally manipulated and leave the cinema depressed.

I agree. This was a great film and I tried my best to get more people to see it but it looks like it was a one weekend and done movie because it seems most theaters have dropped it. Much like Kubo and the 2 Strings, it's a mature movie both older kids and adults could really find a lot of worth in. But sadly both got almost zero love from anyone.

Trying to create a channel based on interpreting, reviewing, and even giving you something to laugh about film. Hope you enjoy what you see. Thanks in advance.

Review of the film here-https://youtu.be/ZxZwCR72QvA

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