Wild projections wrong; Heading To Second Best October Opening With $93M+
Industry First Day Presales $37M+, Bigger Than ‘Force Awakens’; Concert Pic Headed For $70M+ Opening
https://deadline.com/2023/09/taylor-swift-eras-tour-film-presales-box-office-projection-1235534031/
The AMC-distributed concert film Taylor Swift: The Eras Tour, according to sources, has clocked $37M+ from the three big theater circuits — AMC, Regal and Cinemark — in its first 24 hours of presales. That’s definitely higher than the Day 1 presales of Star Wars: The Force Awakens at $20M.
The current opening weekend projection for Taylor Swift: The Eras Tour is $70M — at least right now. Box office sources are figuring that presales rep roughly 50% of the pic’s opening weekend. How is that? Female-skewing movies, i.e. Twilight, typically are front-loaded at the box office, and Swifties are heading to this in packs.