Is there a clearer moment when a franchise died?

Yes, that's how it was for me.
I've never seen another one since, not Solo, not The Rise of Skywalker, not the stuff streaming on Disney.

Disney destroyed the Star Wars franchise as far as I am concerned.

I agree 100% with you.

Halloween 6

I pretty much agree with you. The prequels had their problems, but they weren’t purposely trying to sabotage the characters or push an agenda, and execution aside, there was genuine effort put into each movie. There was a drop-off in profits from Phantom Menace to Attack of the Clones, but then they recovered with Revenge of the Sith. The sequels suffered a much bigger drop-off from Force Awakens to Last Jedi, and it never recovered.

It also helped that George Lucas and Fox didn’t attack and antagonize the fans the way Disney did.

There are still people supporting the OT and prequels even now, and back then there was a bunch of EU stuff (now called Legends) stretching across various eras to keep people entertained as well. These days, Disney EU stuff like The Mandalorian and Jedi Fallen Order are practically carrying the Disney era as far as hype and interest are concerned, for now anyway. But otherwise the profits from the sequels haven’t kept the Disney era afloat as much as the apologists like to claim.

You don’t see as much love and support for the sequels, not even from Disney, who seemed to have forgone making shows and video games about the sequel era and instead focus on milking the clone wars and the period between Episodes 3 and 4.

You know.. It's just a space fantasy movie series. It's not the end of the world.

It died when episodes 1, 2, and 3 were made.

To me, it was the moment that I found out that George Lucas had provided Disney with a story treatment for the continuation of the saga, and Disney file thirteened it. But when I went to see The Force Awakens, I was hoping it might actually be good. Then I saw how derivative and unoriginal it was, and I knew Disney Star Wars was going to be crap. Then, when The Last Jedi came out, it fully lived down to the low expectations I had. It exceeded them actually. The movie was just offensively stupid on every level. I quite deliberately stayed home when Solo: A Star Wars Story, and The Rise of Skywalker came out, because I was not going to reward Disney with my hard-earned dollars, for crapping all over the franchise which I had known and loved all these years.

You must be kidding this film was great.

Rise of Skywalker ruined the franchise.