BO Sacked By Super Bowl: ‘Argylle’ $6M+, ‘Lisa Frankenstein’ $4M As Weekend Drops To Current 2024 Low Of $40M
https://deadline.com/2024/02/box-office-super-bowl-weekend-argylle-lisa-frankenstein-1235821030/
Last year’s Super Bowl weekend totaled $52.6M, per Box Office Mojo, led by Warner Bros’ Magic Mike’s Last Dance with an $8.3M opening. This year, we’re lower with $40M, -24% from a year ago. That’s also the lowest weekend we’ve had year to date at the box office for 2024.
Focus Features is trying to counterprogram with the Zelda Williams teenage genre comedy Lisa Frankenstein, aimed at young women and arthouse audiences. Booked at 3,143 theaters with a $4M three-day, it’s not exactly Mean Girls, more under the start of another teenage comedy aimed at highbrow crowds: 2019’s Booksmart, which debuted to $6.9M at 2,505 theaters.