So many reasons, in addition to those mentioned:
1. Like the first one, it is SO over-the-top that if you don't take it seriously at all and just want crazy fun, it is very entertaining. Something like watching an episode of the Jerry Springer show.
2. Hot women, including a very Anglo-looking woman (Amber Heard) playing a Latina beauty contestant and somehow pulling it off
3. "Carlos Estevez" as the US President is a hoot.
4. Mel Gibson shows he can have a good secondary career as a psychotic baddie.
5. Lady Desdemona's weapons have to be seen to be believed.
6. If a 60-year old (or older) Danny Trejo (with that face only a mother could love) can somehow get gorgeous women throughout the movies to want to bed him, then that should be good news for us.
7. Damien Bichir's parody of a Mexican baddie actually includes some good acting as he shifts from one personality to another
8. I mentioned hot women, but Alexa Vega, damn
9. (spoilers) So they offed Jessica Alba in the beginning rather quickly. Well, that death turns out to very significant to the plot in the end. Wasn't just a way to get Alba in for a few minutes of this movie
10. You haven't seen Robert Rodriguez movies until you hear Antonio Banderas pretending to speak bad Mexican Spanish (as he's actually some Anglo face-shifting assassin) and even better, pretending to speak with an authentic southern US accent (nearly pulls it off, I wonder how much he practiced)
11. Tributes to movies such as James Bond movies (including Bond movie spoofs), Star Wars, Max Max, other Robert Rodriguez movies, including the very first MACHETE movie
12. In the "preview" to the next movie (to be set in space), what Machete does to the robot character supposedly to be played by Justin Beiber will get fans cheering the way STAR WARS fans would cheer any scene showing the mutilation of Jar Jar Binks
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