Richard Hopkins Interrogation
Listen to this interrogation. This is how the people are manipulated into doing/saying what they normally wouldn't do/say without outside influences and/or threats.
Listening to the audio, Richard doesn't seem to actually admit to making up the story he told James O'Keefe but the manipulation of his story via coercion is pretty clear. These dudes know what they are doing.
https://www.youtube.com/watch?v=QkNkQ2nDQfc