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Why Alex Cross Bombed At The Box Office


https://tvovermind.com/why-alex-cross-bombed-at-the-box-office/

In 1998, Alex Cross officially made his cinematic debut after the James Patterson novel, Kiss the Girls, was released in 1995. Then, the feature saw Morgan Freeman playing the genius detective/psychologist and the veteran reprised the role in 2001’s Along Came a Spider. Despite Kiss the Girls and Along Came a Spider being trashed by critics, both had solid returns at the box office by garnering $60.50 million and $105.2 million respectively. Over a decade later, the world of Alex Cross was revisited but with Tyler Perry taking over the titular character that sees him trying to track down a serial killer whose final target is multinational industrialist Giles Mercier. The 2012 feature ended up scoring the lowest rating in the franchise thus far, an abysmal 11% on rotten tomatoes. Unfortunately, the box office news wasn’t better as Alex Cross had an $11.3 million opening and failed to generate any more interest in the film. Ultimately, the Tyler Perry vehicle only made $34.60 worldwide, which is terrible even though its budget was only $35 million. So, what happened? The Alex Cross brand saw modern success in Kiss the Girls and Along Came a Spider, so the film should’ve at least been able to recoup its measly $35 million production budget. Let’s dive deeper into the reasoning behind the failure of Alex Cross.

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Tyler Perry.

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Test audience responded very poorly to the lead, Alex Cross. Emmett/Furla Oasis Films recut the film and made it more action driven with new music. That also responded poorly. The film was recut again and released. Foreign markets also disliked the lead.

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