Estimated to lose Universal $50-60 million
https://variety.com/2024/film/news/box-office-opening-weekend-why-does-it-matter-1236033313/
shareNever thought this one would be a hit, tbh.
shareI thought it would've done better considering the amount of marketing Universal did for it. The trailer has been before every movie I've seen the past 6 months.
shareThe marketing blitz for this was pretty insane, like it was a Marvel movie. And I'll be honest, the first teaser did not wow me. And even though it did win me over eventually, I first thought it was trying to be Shane Black-lite with the dialogue and humor. Maybe general audiences had the same reaction and just wrote it off as a rental.
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