Did the studio think it would be a hit bc of Barbieheimer?
the 2 supporting actors from each film = Barbieheimer The Movie! (got to gross at least 500m right?)
I mean look at the poster, Emily is in a pink suit like Barbie and has blonde hair and is made up to look abit like Margot Robbie .. Ryan is in his Ken pose with blonde hair (I bet the studio wanted him to lose that beard though). Trailers emphasised the romance/banter between the leads (like Barbie)
Even had it starred Ryan with Margot Robbie (or Cillian with Margot) it wouldn't have done much better