The fact that a country of 300 million people is unaware of this means that LEGO has done a lousy job of communicating their branding to that country.
I think its safe to say that a large percentage of the population of America hasn't got a clue about the world in general, that they'd have a problem with a word doesn't surprise anyone.
LEGO markets no other toy in the U.S. besides those bricks.
Incorrect. Various video games, Bionicle, Chimera, and lots of other stuff that isn't of the traditional LEGO block variety.
Hence, the term Lego is synonymous with that brick. If I have more than one of those bricks, I have Lego.
Fixed for you, don't be one of the 300million in ignorance, learn, embrace it, don't fight it
This signature has stupidity!
https://www.youtube.com/watch?v=jlgACO7ZBuw
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