Zoe Kravitz: Society isn't ready to embrace pussy.

“It was made very clear to me that ‘p—y’ is a word that we, our society, are not ready to embrace yet,” she told Entertainment Weekly. “There were a lot of roadblocks along the way, whether it be the MPAA not wanting to put it on a poster, or a billboard, or a kiosk; movie theaters not wanting to put it on a ticket.”

Kravitz explained that her intention was to “reclaim the word, and not make it something that we’re so uncomfortable using,” but she ultimately found that “women were offended by the word, and women seeing the title were saying, ‘I don’t want to see that movie.'”

“But we’re not there yet,” she continued. “And I think that’s something I have the responsibility as a filmmaker to listen to. I care about people seeing the film, and I care about how it makes people feel.”