'Once You Believe, You Die'?

I think the tagline is referring to that once you believe in/acknowledge the entity, it begins to feed on you. On your fear. Eventually it breaks you down, and takes you. You die.
The dog died most likely because it mattered in a way to the Ashley Greene character. She was a vet tech and loved animals, and the dog was visiting her.
That's why the cactus died too, because the female character liked it.
The entity did everything it could to destroy their spirits, break them apart & down.
At the end of the film, we see that she finally did give up. And it/they took her.

The film implies this is only the beginning. Now that they're here, they will continue to take more and more humans. The film needed a tighter script, but the premise of it was very good and very chilling.


"I'd say this cloud is Cumulo Nimbus."
"Didn't he discover America?"
"Penfold, shush."

This movie was really bad. It would make for a good college deconstruction project of what not to do in horror movies.



http://www.BestScienceFictionMovies.com/

It followed Ashley Greene because dat a$$!

Thank you for saying exactly what I was thinking. I just got done watching this movie and as they say, "THAT'S 2 hours I'll never get back". Talk about false advertising - yes, I watched the movie based on the trailer I saw.

For the first part of the movie, I just kept thinking that maybe I'd made a mistake or somehow the film was switched out on me when I wasn't looking! Then, I realized it was going to be a sort'ave different kind of movie than I expected so decided to go with it. The alternative was to quit watching but I always like to see the good guys triumph so decided to hang in there.

Jeesh - I seriously regret that decision. I have no desire to waste my time figuring out how the film has any connection whatsoever to do with the trailer. It's obvious that the folks responsible for this film are totally out of touch with its audience.

Obviously a tagline created by the marketing department, such as it was.