A 67.3% Drop Makes Suicide Squad The Third Largest Superhero Film Drop
Behind BVS and Fantastic Four 2015.
It made it below 65. Yikes.
There's an indicator of the Word Of Mouth right there.
Considering that Sausage Party and Pete's Dragon both came out the same week, this is actually pretty good for Suicide Squad. Especially considering the general audience weren't very familiar with the characters. Where as BvS, it had the two most iconic superheroes of all time together for the first time on film, and there was nothing going against it in it's first few weeks. Yet BvS had a bigger drop than Suicide Squad on it's second weekend. Let that sink in for a minute.
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And yet, it made $465.4 million in just two weeks.
shareBecause it was frontloaded like BVS, with heavy marketing and a massive wide release.
It doesn't speak for the quality of the film.
So was Ghostbusters, and look how that turned out.
shareInternationally, Civil War opened in Italy yesterday, grossing an estimated $1.2 million, just 5% behind the opening day for Avengers: Age of Ultron as its international cume now totals $261.6 million after eight days in release. The film opens in Russia and Argentina today and China tomorrow. We won't be able to draw direct comparisons to Ultron's opening in China as it debuted on a Monday, and brought in over $155 million for its first week in release before bringing in over $240 million for its complete run.
Before opening in the US, Civil War brought in $261 mill overseas.
With a $179.1 million opening weekend, Civil War not only scored the fifth largest opening of all-time, it is the third largest opening for a film in the Marvel Cinematic Universe (MCU). In fact, compared to the other standalone franchises in the MCU, the Captain America franchise continues to show the greatest film-over-film growth as Civil War's opening is a 91.3% increase over the opening for Captain America: The Winter Soldier.
Of course, heading into the weekend, expectations were undoubtedly high as Civil War looked as if it may be able to become only the fourth film to top $200 million in its first three days. The film's reported, $250 million budget is on par with the budget for Avengers: Age of Ultron and, given the film's sheer size and scope, Civil War plays much more like an Avengers film than your typical Marvel, standalone character feature. Added to that, Civil War saw great reviews heading into the weekend (91% on RottenTomatoes), record Fandango pre-sales for a superhero film, more premium ticket options and 3-D theaters than Ultron and the premiere of two new superheroes. Yet, don't for a second think of the film's opening as a disappointment.
Civil War scored an "A" CinemaScore, and solid holds over its first three days in release suggest a stellar domestic run is in the offing. Should it play out on par with the likes of The Winter Soldier it will end up around $290 million domestically by next Sunday and could surpass $425 million overall depending on how it holds on once X-Men: Apocalypse hits theaters on May 20.
Globally the film's total is now up to $673.1 million after launching internationally last weekend and bringing in a $217 million from overseas markets this weekend. In fact, with $494 million internationally after just two weeks, it has already surpassed the lifetime international cumes of Captain America ($194M), Iron Man ($267M), Thor ($268M), Iron Man 2 ($312M), Ant-Man ($339M), Thor: The Dark World ($438M), Guardians of the Galaxy ($440M) and Captain America: The Winter Soldier ($455M).
It had $673 mill by the close of opening weekend in the US.
Yet you all are comparing it to this film’s drop?
Don't take life too seriously.
You'll never get out alive
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GOTG also suffered a massive drop as well. What's your point?
shareGOTG also suffered a massive drop as well. What's your point?
No it didn't.
It's 55.3% drop is considered healthy.
http://www.boxofficemojo.com/movies/?page=weekend&id=marvel2014a.htm
Why are you making up nonsense?
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And yet, SS was still able to make more on it's second weekend than GOTG did.
shareBarely, and because it opened much bigger.
Guardians was holding it's own.
SS is sinking fast with these percentages.
All you're proving is that people actually rushed to go see SS more than GOTG in the first few weeks.
shareAll you're proving is that people actually rushed to go see SS more than GOTG in the first few weeks.
That's heavy marketing though, not Word of Mouth.
WOM is what judges the quality of a film, and a 67% drop is terrible WOM. share
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Batman and Flash weren't even advertised. There was still people asking if this was connected to BvS. As for The Joker and Harley Quinn, this is an entirely different Joker in a non-Batman movie, and the general audience aren't as familiar with Harley Quinn as we are. Yeah, she's a very popular character, but non-comic book readers aren't going to rush out and see it for Harley Quinn. This is her first time in a live-action film, so she doesn't have that exposer yet.
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Batman featured in the trailers, and while HQ featured heavily in he Arkham games. Considering that video games are the most popular form of entertainment today, I would say that HQ was more well known than you think she is
shareWhy do you keep repeating this?
You know SS opened 40 million higher. Don't you?
Instead of just waiting for their turn to speak.
- Marla
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What are you talking about?
shareWhat are you talking about?
The difference in weekend take has shrunk from 40 million, to 1.5 million.
Quidquid Latinae dictum sit, altum viditur. share
The fact that you've said this:
And yet, SS was still able to make more on it's second weekend than GOTG did.
On two different threads.
Even though it's basically meaningless. If anything, the second weekend numbers cast GOTG in a better light.
Instead of just waiting for their turn to speak.share
- Marla
Guardians was also a movie based on a comic practically no one had ever heard of. SS did trailers heavy on the joker and Harley because they knew those were the only important characters that anyone really recognized or cared about. I had never planned to see GOTG until some of my friends convinced me and I was very surprised. I saw SS this past Friday and both me and my wife wanted our $18 back.
shareAnd yet, SS was still able to make more on it's second weekend than GOTG did.
shareSo a film starring A lister Will Smith and Sex symbol Margot Robbie and who has the most iconic villain of all time marketed heavy in the trailers while not having a lot of time in the film, besides batman(the most pop super hero in the film) being marketed in the trailers too... had a bigger opening than a film starring the chubby guy from prac and rec,a wrestling superstar, an actress who only geek sci fi guys can notice who she is with all the weird makeup in the films she has... ohhh and bradley cooper and vin diesel whom the majority of the general audience didnt know they were there because of you know cgi racoon and big hulking tree...It just proves our point that the quality of Gotg is the biggest difference in dropping less than SS in the 2nd week...Now things shall be very different for Gotg2...
Batman V Superman is Kubrickesque-Grace Randolph(2016)
That is not the only point he makes
shareSP and PD weren't considered competition at all.
Until SP beat SS on Friday.
And while it's true that BvS should have done better than SS, you can hardly say the audience isn't very familiar with the characters. Everyone knows who the Joker is, and of course the trailers featured almost every second he was on screen.
That's a big reason why it had a large OW, and now a steep drop off.
Warner are great at marketing and using well known properties to boost the take, but terrible at delivering great films that the audience recommends.
Instead of just waiting for their turn to speak.
- Marla
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Joker was all over the marketing.
shareConsidering that Sausage Party and Pete's Dragon both came out the same week, this is actually pretty good for Suicide Squad.
Pretty good? For a movie like this that competition is a dream sceanario. Neither of those films should have given this movie a run for its money. Going up against them should of been the equivalent of Michael Phelps getting on the starting stand and finding out his competition is a one legged guy to his left and a child to his right. Is a remake of Pete's Dragon (which no one was asking for) competing for the same audience as this film? It's a film whose audience will be predominantly preteen and Sausage Party should not have given this film a run for its money like it did. Not like the audience for an R rated animated film made on a small budget is scary competition. share