The jokes didn't land for you because it's mainly black American humor aimed at black people, and obviously, you're not black, or you would have understood them. Meaning some of those jokes are culturally specific to us, and not to you because you're not black, and/or haven't had enough exposure to black American culture to understand where they're coming from with the jokes, or what the jokes are about. Just because they weren't funny to you, that dosen't mean they weren't funny at all----you just didn't get them. I did, and that's why I liked the film.
The film is simply making fun of all the horror tropes in the genre about black people in general, mainly because there have been very few black directors in the genre to even challenge those tropes. Mainly because until the '70s, black people were usually either the butt of the joke in horror films, or the evil "Other" from a strange mysterious non-white culture that was a threat to the lily-white main characters in the films. So this time, a black director, writers and a producer finally get to make a film featuring black people where they control the narrative, as well as comment on how the genre has usually treated and depicted black people historically---which was usually with racist stereotypes most of the time before the 1970s.
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