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Jordan Peele’s ‘Nope’ Opens To $44M, As Original IP Breaks Through At Box Office

posted 3 years ago by MartyDeniro (4185)
2 replies | jump to latest

https://deadline.com/2022/07/box-office-nope-1235074926/

[–] [deleted] 3 years ago

Supposedly contractually if a Universal film fails to open at $50 million they can release it on VOD after 17 days.

So this is good news. Hopefully it's a case like The Black Phone where it goes to VOD in under 3 weeks.

EDIT: Deadline believe it'll have a 31 day theatrical window.

For those movies opening under $50M, Uni typically sends them to PVOD after 17 days, followed by Peacock thereafter. However, on Nope, I understand it’s PVOD post 31 days

https://deadline.com/2022/07/box-office-nope-1235074926/

[–] lordbishop34 (1442) 3 years ago

I haven't paid much attention to this film so when I saw it opened at 44 mil I thought that was good. But apparently this was below expectations and the B cinemascore is not ideal for a strong second weekend.