I think Shawshank was just pretty accessible to most people. The masses could identify with the mistaken identity aspect, the emotions of friendship, the desperation, etc. There was also a clear good guy and a clear bad guy which also appeals to a lot of people because, since the characters were well-written, it was easy to root for the good one and against the bad one. Combine those things with Morgan Freeman's emotional narration (people were still impressed with him and hadn't yet grown tired of him at that time) and you have a film to which people respond. It wasn't a very deep movie but it was very classy and easy to digest.
As for Seraphim Falls, there are many people who don't like such a thin line between good and bad. Both of the lead characters had good and bad aspects to them so it was more of an observation of both of them rather than "taking sides". Don't get me wrong, I loved that aspect but a lot of people don't. Also, there are people who simply don't like westerns. They see Seraphim Falls in the video store and, right or wrong, walk right on by it. That's a shame but many do so.
As I said, though, I simply wasn't as entertained or engaged throughout this film as I was through Shawshank. I guess that's the simple explanation as to why I don't think it will be as respected.
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