Product Plugs

With the hundreds of millions it takes to make a movie, they need to generate revenue any which way they can. And, as long as they do it in a somewhat authentic manner, then...

Dwacon
http://blog.dwacon.com/

I believe I also saw a PEPSI bottle somewhere.

My question is exactly how much does a movie have to avoid to avoid these product placements. Although Nim's Island borders on fantasy, there are plenty of real world references. Since the movie takes place in our real world it is unavoidable to have real life products show up here and there.

To me, a product plug has to not only make mention of the product name, but also describe any one of its virtues. A real example of classic (and obtrusive) product placement are two Bones episodes where Toyota is trying to get us to buy their cars (good luck with that!) I can say that it was sooo bad that I actually thought it was a car commercial. Once the commercial break was over the next shot shows a Sienna driving down the road. It is the style of the shot, very classic with car commercials, that made me think it was Yet Another Commercial.

http://www.google.com/#hl=en&source=hp&q=toyota+sienna+product+plug+bones&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=699b07aefa0d9cc

This does not mean that Progresso, Apple and others did not pay to be on the movie, I just did not find their mention too obnoxious. I agree that a movie can have real life products in it, just as long as they blend in into the story and help it along, instead of taking the audience out of the story while it gets to see "a word from our sponsor". There will be different levels of "tolerance" depending on each individual. Regards!