I always find it funny that THATS what he wants after being in captivity for 3 months. I mean, sure I do like this movie as a bit of fun but this guy is a billionaire and could get food at the highest quality. What does he pick? A *beep* cheeseburger. If it were me, I'd probably ask for a Fillet Minion.
Although I do acknowledge that this is a nitpick in the film.
And I know this is a nitpick of a nitpick, but...if you haven't been away from foods that your palate is used to for any amount of time it's hard to say what you'll be craving. In the early 90's I spent a week in a part of Russia with no fast food (Stavropol, FWIW), only what they served at local hotels. After that week we spent a couple days in Moscow and ate at the McDonald's and it's the only time I've actually enjoyed a Big Mac. I have no idea if it tasted any different than what's available here, but the comfort of a familiar mix of flavors trumped any quality concerns. I'd guess the cravings you'd get in those situations would be more about comfort than quality.
There was a group of 30 or so of us that went and the most common thing that was craved when we got home was milk.
I'd think that an "American cheeseburger" would be a pretty appropriate craving. I doubt he got a lot of fat or salt in captivity like was used to in the US.
It's a different argument, but I also don't have problems with him picking Burger King. Ignoring his drug story or any product placement, he obviously wanted to make is announcement as soon as possible, so fast food is an obvious choice. Also, billionaires can like junk food, too. If Warren Buffet can order Dairy Queen at the Four Seasons in NYC, I don't see why Tony Stark can't enjoy some BK.
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