Arwen on the poster
Something has always annoyed me... Why is Arwen featured so prominently on LOTR official posters? The original DVD cover for The Two Towers (with the big moon in the top left) includes a close-up shot of Arwen - Larger than Legolas, Gimli, Sam or Gollum.
I can't think of any justification for her being chosen over many of the more important characters. She's certainly not a major role in this film - Seems she is barely in it compared to Theoden (who isn't on the cover at all!) Is it just because she is female? I don't remember Liv Tyler being such a big star at the time either - So it's not like people were persuaded to buy it just because she is on there.