RUffin sang lead on most of the group's singles during that 1965-68 period because the producers and record label wanted it that way. It is important to note that he did not sing lead on all of them - Between the release of "My Girl" at the end of 1964 and Ruffin's firing in June 1968, Eddie Kendricks sung lead on two of the singles (both hits), Paul Williams on one ("Don't Look Back", not a pop hit but a popular tune with the R&B audience), and the B-sides were always up for grabs.
Also, Ruffin was not the group's frontman. In concert, the leads were more evenly distributed, with Paul, Eddie, and Melvin singing their specialties (Paul's renditions of "Don't Look Back" and "For Once in My Life" would stop the show in ways neither Ruffin nor any of the others ever could).
Hit Temptations records that Paul sung lead on would be the ones where he, Dennis, Otis, Melvin, and Eddie shared the leads by each taking a part or a line - "Cloud Nine", "Run Away Child, Running WIld", "Don't Let the Joneses Get You Down", "I Can't Get Next to You", "Psychedelic Shack", and "Ball of Confusion". It is also important to point out that Paul's performance of "For Once in My Life" on the TCB television special in 1968, which was almost definitely the highlight of the program.
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